It’s been a month since I received a surprise package from you. Sorry for the delay but I’ve been meaning to write to let you know how much I appreciate you and the many reasons I love your brand.
♥First off, let me talk about that surprise. I first heard of the launch of the Balega Impi team back in December and decided to apply to become a part of this inaugural team. A month later, I received an email of regret with a brief mention of sending socks to the applicants who were turned down as a token of thanks. I was a little dismayed for not being chosen, but understood future opportunities will be available. One day in March I received an envelope stuffed with not 1, not 2, but 3 pairs of socks! It was way beyond my expectations and my running feet were so happy!
♥I love the fit and comfort of your socks. Every time I slip on a pair, my feet feel rejuvenated and ready to tackle another run. I’ve noticed how smooth and soft the material feel against my skin – they are truly my favorite pair of socks. I believe you when you say “We could talk for hours about the Balega difference, but what we really want is for you to wear the product and feel the difference.” I own many pairs of socks and I swear the difference in the feel of Balega is distinctly high quality. I’ve even worn the Blister Resist socks in a pair of boots during a recent visit to Seattle where we spent hours walking around the city – best decision made as my feet thanked me for keeping them comfortable, warm and dry.
♥You know what else I love about you is the light you shine on the people who are involved in the development of your product. I was drawn to your brand when I noticed the emphasis you placed on your staff members with a photo sticker to introduce the person of the hand inspection quality team attached to each sock. It shows how much you value them and their outstanding work as well as their families whom they support.
♥ Your ‘sole’ support of the community has touched my heart. As a veteran, I sincerely appreciate the Veterans In Need program where you honor the veterans and assist them through difficult times. The other three platforms you support are impressive as well – Lesedi Project in South Africa, Words of Grit and Grace to benefit the Breast Cancer Fund, and Back on my Feet for the homeless.
♥Lastly, I have to thank you for the thoughtful handwritten card you sent along with the socks. In an era of texts, emails and FB messages, I was even more surprised to receive a personalized card. It really shows how much you care about the people who love your product.
Thank you for producing the best socks and making a DIFFERENCE!
XOXOXO, Elaine @myRUNexperiment